Onpoint Launches New Branding & Website to Celebrate 50 Years of Service & Innovation
June 2026 – Onpoint Health Data today announced the launch of our newly refreshed branding and fully redesigned website, marking an exciting new chapter as the organization celebrates 50 years of advancing healthcare through trusted data, innovative analytics, and collaborative partnerships with clients nationwide.
The rebranding introduces a new logo, updated product names, and a modern visual identity that reflects Onpoint’s evolution. The new website re-introduces our suite of services and solutions, offering a more intuitive user experience, enhanced accessibility, streamlined navigation, and expanded resources for clients, partners, policymakers, researchers, and healthcare leaders seeking trusted health data solutions.
“Nearly 20 years ago, Onpoint updated our name from the Maine Health Information Center to reflect our expanding client base outside of our home state,” says President & CEO Jim Harrison. “After two decades of continued growth and innovation, we’re excited to have our brand and website reflect the organization that we’ve become. While these changes reflect the evolution of our scale and solutions, our name remains the same – as does our mission of delivering reliable data and independent insights to improve healthcare transparency, quality, and outcomes.”
The rebranding extends to Onpoint’s signature platforms, which provide end-to-end data management, access, and reporting:
- Data Harbor is our industry-leading data management platform that provides safe and secure data intake, cleansing, enhancement, and storage. Formerly Onpoint CDM (Claims Data Manager), the platform’s new name also reflects its integration of diverse data sources beyond claims – clinical, encounter, registry, survey, social drivers, alternative payments, and more – using a common data model that delivers analytics-ready data sets to initiatives across the country.
- Data Navigator is Onpoint’s data access and reporting suite that helps end users explore the powerful data sets built by Data Harbor using interactive dashboards, powerful querying tools, and cloud-based analytic workspaces for all user types. Data Navigator’s reporting modules can be activated based on each client’s interests and configured using secure, role-based permissions to offer customized data products for powerful analytics.
Local Collaboration Drives Transformation
While Onpoint’s services are provided from coast to coast, our headquarters remain firmly grounded in our home state of Maine, where we work intentionally to engage local talent – both on our staff and in focused collaborations.
Onpoint’s rebranding and website redesign were developed in partnership with two Portland, Maine-based firms, bringing together expertise in brand strategy, design, and technology:
- Springtide Studio led the development of our new visual identity – including our re-envisioned logo, color palette, and brand system – and guided the website’s front-end design.
- side•sea led back-end development and content management system integration, delivering a highly scalable, highly performant platform to support Onpoint’s continued growth.
Building on 50 Years of Leadership
Founded in 1976, Onpoint has worked for more than five decades to support state governments, purchasers, providers, and policymakers with secure, reliable data solutions. Onpoint pioneered the all-payer claims database (APCD) industry and continues to lead the market while also expanding services and solutions to support diverse healthcare initiatives nationwide.
“For 50 years, we’ve helped our clients make better decisions through high-quality data, close collaboration, and meaningful insights,” notes Harrison. “This rebranding honors our journey and signals our readiness to deliver the data and insights needed to transform healthcare in the decades ahead.”